Wiser's Legacy ultra premium rye - press release

Wiser's Legacy brings super-premium whisky to the forefront in Canada. (Reviewed here on canadianwhisky.org)

TORONTO, Oct. 20 /CNW/ - If it looks like the vodka and Scotch categories have the market cornered on super-premium spirits, look again. Wiser's, Canada's best-selling whisky family, offers a great reason to spend more time shopping in the Canadian whisky aisle this fall and winter with Wiser's Legacy, now more widely available across Canada.

With its stout, square bottle — bearing J.P. Wiser's own autograph handsomely etched on each side — and a bright blue label, it's hard to miss. And at $85.00* for a 750mL bottle, this distinctly Canadian spirit makes a brilliant gift idea for whisky enthusiasts.

“Super-premium spirits have been a red-hot global trend over the past few years, and Wiser's Legacy is perfectly positioned to help drive that movement in Canadian whisky," says Patrick Carroll, Brand Director, Corby Distilleries Limited. “It is only through using a select blend of the finest Canadian rye, rye malt and barley malt, that such a high-quality whisky can be created."

By combining heritage, innovation and craftsmanship, Wiser's Legacy pays homage to generations of master blenders and continues the J.P. Wiser tradition of expertly crafting full-bodied and full-flavoured, exceptional whiskies.

Wiser's Legacy uses a slow and lengthy copper pot distillation technique that has been fine-tuned to capture the most desirable flavours and aromas, resulting in a unique and memorable Canadian whisky.

With its deep amber colour and notes of apple, cinnamon and banana bread on the nose, this whisky offers flavours of buttery toffee and tart green apple up front, followed by deep, bold oak and hints of fresh, cracked black pepper. Complex and nuanced with a long, smooth finish, Wiser's Legacy is sure to excite even the most discerning whisky aficionado.

“I have selected only the finest new, white oak casks, which are essential to the aging process and help mellow the perfect distillate under tightly controlled conditions," says David Doyle, Master Blender for Wiser's. “It is this careful and deliberate craftsmanship that makes Wiser's Legacy the ultimate achievement in traditional Canadian whisky distilling."

Receiving an 'exceptional' 92 rating from the Beverage Tasting Institute (BTI) in 2009, Wiser's Legacy was called "a delicious and powerful Canadian whisky for sipping and contemplation." It is best enjoyed neat, over ice, or with a splash of water.

Wiser's Legacy is currently available in Ontario and Quebec and, just in time for the holiday season, a limited supply of Wiser's Legacy will soon be available in Alberta (starting October 25) and in British Columbia (in November).* Prices vary across Canada.

About Wiser's Canadian Whisky Established in Prescott, Ont., in 1857, Wiser's® is among Canada's oldest, continuously produced Canadian whiskies. One out of every five bottles of Canadian whisky sold in Canada is purchased from the Wiser's family, representing 21 per cent of all Canadian whisky sold at home.

Wiser's is owned and operated by Corby Distilleries Limited, with all Wiser's brands, including DeLuxe, Small Batch, Wiser's 18 and Wiser's Legacy, made in Canada at the Hiram Walker distillery in Windsor, Ont.

For more information, visit www.wisers.ca.

About Corby Corby Distilleries Limited is a leading Canadian manufacturer and marketer of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka and McGuinness liqueurs. Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as ABSOLUT vodka, Chivas Regal, The Glenlivet and Ballantine's scotches, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlúa liqueur, G.H. Mumm champagne, and Jacob's Creek and Wyndham Estate wines.

Please enjoy our products responsibly.

Canadianwhisky.org publisher's note: Wiser's Legacy is one of the most exciting new whiskies to cross our palate this year, Canadian or otherwise. For complexity and luxurious flavour, it competes strongly with single malt Scotches in the $300.00 to $400.00 range.

Read our review of Wiser's Legacy here.A new Wiser's Legacy whisky review posted here April 30, 2011 to mark the 100th anniversary of the death of J. P. Wiser.