Introducing Canadian Mist Black Diamond (43% alc./vol.)

CANADIAN MIST BLACK DIAMOND SET TO LAUNCH IN THE UNITED STATES

Premium Line Extension Promises a More Robust Expression of Canadian Mist Whisky

Louisville, Ky. (August 5, 2010) – Canadian Mist Whisky is proud to announce the release of “Canadian Mist Black Diamond”, a premium line extension which is set to hit shelves in late August.

This richer, more robust expression of Gold Medal-winning Canadian Mist is the creation of Canadian Mist Master Blender Steve Hughes, whose signature will adorn each bottle. Canadian Mist Black Diamond is blended at 86 proof and has a higher sherry and rye content to give it a more enhanced flavor and deliver the smooth profile for which Canadian Mist is known.

“Our consumers told us they wanted a premium offering from their favorite brand for those special occasions and every day celebrations,” said Hughes. “We wanted to enhance two main flavor attributes that are the key contributors to our gold medal winning formula”.

Distilled in Collingwood, Ontario, Canadian Mist Black Diamond is crafted using select grains and crisp, clear water from the pristine Georgian Bay, North America’s largest pure water source. It is rich in rye and sherry for a full-bodied flavor that can be savored straight or enjoyed in your favorite cocktail.

“Canadian Mist Black Diamond delivers the exceptional quality and taste our current consumers have come to expect from Canadian Mist,” added Alan George, Canadian Mist Brand Director. “It is truly a premium whisky experience that is ideal for celebrating life’s special occasions, or any occasion at all.”

Canadian Mist Black Diamond, a Brown-Forman product, has a suggested retail price of $14.99 for a 750ml. It will launch in six markets in August – Colorado, Florida, Georgia, Illinois, Michigan and Texas. More markets will follow in early 2011.

Enjoy Life. Drink Mist Responsibly. Imported and Bottled by Brown-Forman Beverages, Canadian Whisky, A Blend, 40 - 43% Alc. by Volume, Louisville, KY ©2010 CANADIAN MIST is a registered trademark.

Canadian Mist Black Diamond is reviewed here.  The original Canadian Mist is reviewed here.